{"id":41172,"date":"2020-09-25T00:00:00","date_gmt":"2020-09-24T17:00:00","guid":{"rendered":"https:\/\/dev.businesseventsthailand.com\/newsmedia\/signs-of-recovery-at-tcebs-thailand-mice-united-event-as-government-vows-high-level-support-for-domestic-mice\/"},"modified":"2020-09-25T00:00:00","modified_gmt":"2020-09-24T17:00:00","slug":"signs-of-recovery-at-tcebs-thailand-mice-united-event-as-government-vows-high-level-support-for-domestic-mice","status":"publish","type":"newsmedia","link":"https:\/\/uattceb.reveri.app\/zh-hans\/newsmedia\/signs-of-recovery-at-tcebs-thailand-mice-united-event-as-government-vows-high-level-support-for-domestic-mice\/","title":{"rendered":"Signs of recovery at TCEB\u2019s \u2018Thailand MICE United\u2019 event as Government vows high level support for domestic MICE"},"content":{"rendered":"<p style=\"text-align: center; \"><b style=\"\"><span style=\"font-size: 18px; background-color: rgb(255, 255, 255);\">Signs of recovery at TCEB\u2019s \u2018Thailand MICE United\u2019 event as Government vows high level support for domestic MICE<\/span><\/b><\/p>\n<p style=\"text-align: center; \"><b style=\"\"><span style=\"font-size: 18px; background-color: rgb(255, 255, 255);\"><br \/><\/span><\/b><\/p>\n<p><span style=\"font-size: 18px;\">23 September 2020 \/ Bangkok, Thailand &#8211; In a show of the industry\u2019s readiness for domestic MICE post-COVID-19, some 6,000 suppliers, entrepreneurs and prospective clients attended the full-day hybrid event \u201cThailand MICE United\u201d comprising a trade mart, a technology showcase, dialogue sessions, and the launch of two new MICE cities.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">The Thai government is well aware of the power of MICE (meetings, incentives, conventions and exhibitions) as an engine for economic recovery and income generation, and is extending high level of policy support to secure the wellbeing and resilience of Thailand\u2019s domestic MICE industry. Thailand\u2019s Deputy Prime Minister, Mr Anutin Charnvirakul, gave this reassurance during his keynote address at \u2018Thailand MICE United\u2019, a MICE industry event held in Bangkok on September 2, 2020.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">The full-day event saw a turnout of 1,240 delegates at Royal Paragon Hall and another 4,778 via Facebook live. The response reflected the keen desire of Thailand\u2019s diverse MICE stakeholders to stand together to move the industry beyond COVID-19. Domestic MICE took centre stage.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">Mr Anutin said: \u201cWe encourage every sector of our economy to hold its domestic meetings and trade shows in Thailand. This will help distribute income regionally and accelerate economic recovery. Now is the time for our public and private sectors to join forces and elevate MICE to become an even greater economic contributor to Thailand.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">A key component of \u2018Thailand MICE United\u2019 was the MICE Mart, which served a total of 360 pre-schedule appointments between 132 MICE suppliers from across the country and 305 buyers under enhanced health and safety measures.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">Other than the MICE Mart and Mr Anutin\u2019s address, the event also featured a seminar on how COVID-19 has reshaped client demand, a showcase of new technologies, and a dialogue on new meeting standards in the face of COVID-19.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">A highlight was the launch of two new MICE cities \u2013 Songkhla in the south and Nakhon Ratchasima in the northeast. Having met the criteria for infrastructure, accessibility, range of delegate activities, and image, these two cities now join Bangkok, Chiang Mai, Pattaya, Phuket and Khon Kaen as top-tier destinations to receive enhanced marketing and support.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">TCEB\u2019s support for domestic MICE is headlined by a subsidy of up to 30,000 Baht per event. For international MICE, there are four targetted campaigns: \u2018Ease Up\u2019 for meetings and incentives; \u2018Convene Plus\u2019 for conventions; \u2018Re-Energize Exhibition\u2019 for trade shows; and \u2018Thailand Power-Up\u2019 for mega events and festivals.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">TCEB President Mr Chiruit Isarangkun Na Ayuthaya said: \u201cThe groundwork we have laid will position Thailand for a robust recovery in domestic MICE. TCEB\u2019s incentive schemes, together with the government\u2019s strong policy support, our resourceful and dedicated MICE entrepreneurs, and the debut of Songkhla and Nakhon Ratchasima as our newest MICE cities will recast Thailand as a high-value, high-trust destination with richly-differentiated products. TCEB is committed to creating a favourable environment for our MICE entrepreneurs to excel, and help them deliver outstanding experiences for clients.\u201d<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">The strong turnout at \u2018Thailand MICE United\u2019 was the clearest signal yet of the readiness of Thailand\u2019s MICE industry to bounce back from the challenges wrought by COVID-19. The event was also a reaffirmation of TCEB\u2019s close partnership with the government in ensuring steady, holistic support for the industry.&nbsp; &nbsp;<\/span><\/p>\n<p><\/p>\n<p style=\"text-align: center; \"><span style=\"font-size: 18px;\">#####<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">For further information, please contact:&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Corporate Image and Communication Department&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Thailand Convention and Exhibition Bureau (Public Organization)<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size: 18px;\">Ms. Parichat Svetasreni&nbsp; &nbsp;Tel: + 662 694 6000&nbsp; Email: <\/span><a href=\"http:\/\/parichat_s@tceb.or.th\"><span style=\"font-size: 18px;\">parichat_s@tceb.or.th<\/span><\/a><span style=\"font-size: 18px;\">&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Ms. Ananta Leekasem&nbsp; &nbsp;Tel: + 662 694 6000&nbsp; &nbsp;Email: <\/span><a href=\"http:\/\/ananta_l@tceb.or.th\"><span style=\"font-size: 18px;\">ananta_l@tceb.or.th&nbsp;<\/span><\/a><\/p>\n<p><span style=\"font-size: 18px;\">Mr. Chakrapong Pongwecharak Tel: + 662 694 6000&nbsp; &nbsp;Email: <\/span><a href=\"http:\/\/chakrapong_p@tceb.or.th\"><span style=\"font-size: 18px;\">chakrapong_p@tceb.or.th&nbsp;<\/span><\/a><\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"featured_media":37129,"template":"","news-media-category":[814],"years":[822],"class_list":["post-41172","newsmedia","type-newsmedia","status-publish","has-post-thumbnail","hentry","news-media-category-814","years-822"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Signs of recovery at TCEB\u2019s \u2018Thailand MICE United\u2019 event as Government vows high level support for domestic MICE - Thailand Convention &amp; Exhibition Bureau (TCEB)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uattceb.reveri.app\/zh-hans\/newsmedia\/signs-of-recovery-at-tcebs-thailand-mice-united-event-as-government-vows-high-level-support-for-domestic-mice\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Signs of recovery at TCEB\u2019s \u2018Thailand MICE United\u2019 event as Government vows high level support for domestic MICE - Thailand Convention &amp; 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