{"id":41075,"date":"2021-08-13T00:00:00","date_gmt":"2021-08-12T17:00:00","guid":{"rendered":"https:\/\/dev.businesseventsthailand.com\/newsmedia\/mice-winnovation-tceb-supports-18-online-events-to-further\/"},"modified":"2021-08-13T00:00:00","modified_gmt":"2021-08-12T17:00:00","slug":"mice-winnovation-tceb-supports-18-online-events-to-further","status":"publish","type":"newsmedia","link":"https:\/\/uattceb.reveri.app\/zh-hans\/newsmedia\/mice-winnovation-tceb-supports-18-online-events-to-further\/","title":{"rendered":"\u201cMICE Winnovation\u201d: TCEB Supports 18 Online Events to Further"},"content":{"rendered":"

\u201cMICE Winnovation\u201d: TCEB Supports 18 Online Events to Further <\/b><\/span><\/p>\n

Strengthen MICE Technology Innovation <\/b> <\/span><\/p>\n

August 12, 2021, Bangkok: With an aim to move ahead with technology-based development, TCEB has agreed to support 18 online events under its \u201cMICE Winnovation\u201d project to be organised this year.<\/b><\/span><\/p>\n

This is adding to the previous success of business-matching between MICE operators and tech entrepreneurs in developing and adopting event-specific innovations resulted in 150 parings.<\/b><\/span><\/p>\n

Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB<\/b> stated that despite the impacts of the COVID-19 pandemic on the MICE industry, TCEB has remained committed to \u201cMICE Winnovation\u201d since its launch in March. He said: \u201c\u2018MICE Winnovation\u2019 is aimed at meeting the demands of MICE entrepreneurs in using innovation and technology to drive their business, upgrading MICE event organisation and amplifying the capabilities of Thailand\u2019s MICE industry among target audiences worldwide. Significantly, \u2018MICE Winnovation\u2019 has also expanded business opportunities for tech entrepreneurs in Thailand offering tech-based solutions for the MICE industry from operational efficiency to monitoring hygiene and safety standards\u201d.<\/span><\/p>\n

TCEB\u2019s \u201cMICE Winnovation\u201d project has been fruitful in matching MICE entrepreneurs with developers who are capable of producing tech solutions for their events. From March to July, 152 pairs have been established. Also 35 have applied for support from TCEB for their projects and 18 have been approved so far after completing the review process.  <\/span><\/p>\n

The 18 qualified events comprise 15 using virtual\/hybrid technology and three using crowd management technology to improve hygiene and safety standards. Two events have successfully been held. The 55th Lions Club International MD 310 Thailand Convention, held from May 7\u20139, 2021, attracted 2,318 online delegates. Bangkok Projection Mapping Competition 2021 (BPMC 2021), an interactive media competition that was held from June 12\u201320, 2021, attracted around 20,000 viewers. All other approved events will take place by December 2021.<\/span><\/p>\n

Mr. Parote Denskoon, CEO & Co-Founder, ZipEvent Co.,Ltd.,<\/b> said: \u201cThe success of any innovative technology can only be recognised when there are genuine users. \u2018MICE Winnovation\u2019 allowed us to be matched with the MICE entrepreneur Yimsamer Studio. It resulted in our collaboration in organising BPMC 2021 via an online platform. It was a good opportunity that was created by TCEB for both of us. As an innovation developer, I would say the event was a good occasion to pilot our self-developed technology in a real situation. Yimsamer Studio, as the event organiser, had complete access and was able to test-run some new technologies that allowed it to welcome viewers on a wider scale. No longer limited to offline access, it successfully reached out to viewers worldwide with no restriction.\u201d  <\/span><\/p>\n

Mr. Thanapong Panichob, Co-Founder – CEO, Yimsamer Studio Co.,Ltd.,<\/b> said: \u201cEvent organisers now depend on the integration of technologies such as multimedia design, interactive design and immersive experience to communicate and deliver memorable visitor experiences. Organising BPMC 2021 with ZipEvent was another space for designers and artists, local and international alike, to showcase their capabilities, which in turn leads to career advancement, as well as contribute to new market trends and the improvement of other industries in the future.\u201d   <\/span><\/p>\n

The \u201cMICE Winnovation\u201d project also entails the development of a \u201cMICE Innovation Catalog\u201d, a directory platform of MICE and tech entrepreneurs which users can also browse for prospective partners. The catalog displays various categories of MICE innovation for improving every segment of event organisation from pre- to post-event. The list of innovations is selected by TCEB with input from its public sector partners and MICE-related associations and is updated every month. The goal is to make available a diversity of products and services for MICE entrepreneurs. Currently, there are more than 70 MICE innovations from 50 companies listed. Access TCEB\u2019s \u201cMICE Innovation Catalog\u201dat  https:\/\/innocatalog.tceb.or.th <\/a>   <\/span><\/p>\n

In addition, TCEB is collaborating with National Innovation Agency (NIA), one of its public sector partners from the \u201cMICE Winnovation\u201d project, to share the business profiles of innovation service providers. This year, NIA has added a new category \u2013 \u201cTravel Tech\u201d \u2013 for innovation service providers in its Innovation Catalog. Six companies from TCEB\u2019s \u201cMICE Winnovation\u201d project now also appear in NIA\u2019s Innovation Catalog. They are Adasoft Co., Ltd., Daywork (Thailand) Co., Ltd., CT Asia Robotics Co., Ltd., Loops Reserve Your Ride Co., Ltd., Queue Q (Thailand) Co., Ltd. and ZipEvent Co.,Ltd. NIA has also announced that it will award a 1.5-million-baht support funding to Potioneer, a tech participant from TCEB\u2019s \u201cMICE Winnovation\u201d project, to develop new technology solutions.  <\/span><\/p>\n

TCEB\u2019s \u201cMICE Winnovation\u201d project is a collaboration between the public and private sectors to develop new technology solutions that will serve Thailand\u2019s MICE industry well beyond the COVID-19 period. Mr. Chiruit said: \u201cThe project is making good progress in encouraging Thai MICE entrepreneurs to build up their capabilities, strengthen their business resilience, and keep innovating to deliver an excellent attendee experience\u201d.<\/span><\/p>\n

<\/p>\n

###<\/span><\/p>\n

Thailand: Redefine Your Business Events<\/span><\/p>\n

Experience the Extraordinary with Our Extra Care<\/span><\/p>\n

About TCEB<\/b><\/span><\/p>\n

A LEADING AGENCY AT THE FOREFRONT OF THAILAND\u2019S MICE INDUSTRY<\/span><\/p>\n

Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB \u2013 the government agency under the supervision of the Prime Minister \u2013 has been assigned a role to promote, support and develop business events industry \u2013 corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country\u2019s strategic industries and national economy.<\/span><\/p>\n

<\/p>\n

For further information, please contact: <\/b><\/span><\/p>\n

Corporate Image and Communication Department <\/span><\/p>\n

Thailand Convention and Exhibition Bureau (Public Organization)<\/span><\/p>\n

Ms. Parichat Svetasreni  Tel: + 662 694 6000<\/span>\t<\/span>Email: <\/span>parichat_s@tceb.or.th<\/span><\/a>  <\/span><\/p>\n

Ms. Ananta Leekasem<\/span>\t<\/span> <\/span>Tel: + 662 694 6000  <\/span>\t<\/span>Email: <\/span>ananta_l@tceb.or.th <\/span><\/a><\/p>\n

Mr. Chakrapong Pongwecharak Tel: + 662 694 6000   <\/span>\t<\/span>Email: <\/span>chakrapong_p@tceb.or.th<\/span><\/a><\/p>\n

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