{"id":37809,"date":"2016-04-07T00:00:00","date_gmt":"2016-04-06T17:00:00","guid":{"rendered":"https:\/\/dev.businesseventsthailand.com\/newsmedia\/tceb-enhances-thailands-leadership-position-as-premier-mice-destination-in-chinese-market\/"},"modified":"2016-04-07T00:00:00","modified_gmt":"2016-04-06T17:00:00","slug":"tceb-enhances-thailands-leadership-position-as-premier-mice-destination-in-chinese-market","status":"publish","type":"newsmedia","link":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-enhances-thailands-leadership-position-as-premier-mice-destination-in-chinese-market\/","title":{"rendered":"TCEB ENHANCES THAILAND\u2019S LEADERSHIP POSITION AS PREMIER MICE DESTINATION IN CHINESE MARKET"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/uploads\/editor_files\/20190830-17fc56867b.jpg\" style=\"width: 720px;\"><\/p>\n<p style=\"text-align: justify;\">Shanghai \/ 7 April 2016 \u2013 The Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, today unveiled a specially-designed \u2018Thailand CONNECT Welcome Package 2016\u2019 offering to raise awareness of the Thai MICE industry\u2019s capabilities to host world-class events while enhancing the Kingdom\u2019s leadership position as a premiere destination at the heart of the fast-growing ASEAN region for MICE travellers from China, which is the kingdom\u2019s No. 1 source market.<\/p>\n<p style=\"text-align: justify;\">Ms Parichat Svetasreni, Director of Marketing and Corporate Image Department of TCEB, said that \u201cTCEB, as the Thai Government\u2019s flagship body established to support the Thai MICE Industry, is pleased to take part in one of China\u2019s important MICE trade events, the IT&amp;CM China 2016, and would like to use the occasion to present our promotion specially-packaged for Chinese MICE travellers. This significant trade show also serves as the ideal platform for us to strengthen the presence of Thailand\u2019s endless choice of business destinations, global standards of service, and diverse business opportunities among the MICE market in China.\u201d<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/uploads\/editor_files\/20190830-93d90ef3eb.jpg\" style=\"width: 720px;\"><\/p>\n<p style=\"text-align: justify;\">With Thailand\u2019s long-standing geographical advantage as the centre of ASEAN and the region\u2019s hub for connectivity, the country\u2019s MICE industry has enjoyed a significant role in contributing revenue to the Thai economy. In the fiscal year 2015 \u2013 from October 2014 to September 2015, Thailand attracted 1,095,995 business events visitors, generating revenue of 95,857 million baht (US$2,691.89 million \/ RMB 17,406.40 million). Of these, a total of 109,987 were Chinese MICE travellers, contributing 9,197.65 million baht (US$258.29 \/ RMB1,670.17 million), making China the largest MICE market for Thailand.<\/p>\n<p style=\"text-align: justify;\">Underlining the strategy to ensure Thailand\u2019s leadership position as a premiere destination at the heart of the fast-growing ASEAN region for MICE travellers from China, TCEB has launched the phase II of its Thailand CONNECT Welcome Package that runs from February \u2013 December 2016. This global support is specially designed to provide MICE travellers with the essentials to \u2018connect\u2019 businesses in Thailand under the country\u2019s three fundamental pillars for the MICE industry, namely destination, business, and people.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/uploads\/editor_files\/20190830-84e774a5e6.jpg\" style=\"width: 720px;\"><\/p>\n<p style=\"text-align: justify;\">The special privileges that will be extended to MICE travellers attending events in Thailand in 2016 include, under the \u2018destination\u2019 aspect, a Thailand CONNECT edition BTS pass with start-up valued of 100 baht and a Bangkok MICE Map that covers five major MICE venues and key attractions in Bangkok including the Ratchaprasong areas.<\/p>\n<p style=\"text-align: justify;\">On the \u2018business\u2019 side, the offers are a Thailand CONNECT USB drive card, a seven-day Free WiFi usage, and a Thailand CONNECT Welcome Package: Ratchaprasong District card plus a guidebook on discounts offered by product and service providers in the Ratchaprasong district. Last but not least, a Thailand CONNECT: useful and simple Thai phrases card is designed to help international MICE travellers connect easily with the \u2018people\u2019 of Thailand.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/uploads\/editor_files\/20190830-a07a7db1bb.jpg\" style=\"width: 720px;\"><\/p>\n<p style=\"text-align: justify;\">\u201cThe \u2018Thailand CONNECT Welcome Package 2016\u2019 forms part of this year TCEB\u2019s marketing initiatives including the Thailand CONNECT, Our Heart\u2026Your World strategy, designed to help Thailand reach is goal of five percent growth in MICE visitor numbers and revenue in 2016,\u201d Ms Parichat concluded.<\/p>\n<p style=\"text-align: justify;\">Confirming its leadership position as a preferred business events destination in Asia, TCEB also announced that Thailand did play host to a diverse line-up of confirmed major business events in fiscal year 2016 (October 2015-September 2016), the Organo Gold Asia Convention 2015, the 28th World Young Women&#8217;s Christian Association (YWCA) Council 2015, One Young World, Exporail South East Asia 2016.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/uploads\/editor_files\/20190830-dd4753017e.jpg\" style=\"width: 720px;\"><\/p>\n<p style=\"text-align: justify;\">Thailand\u2019s thriving MICE industry has attracted a host of important events from China, including Bravolinks Integrated Marketing Co. Ltd (March 2016) Beijing Piptide Biological Technology Co. Ltd. (May 2016) Jimei Pharmaceutic (April 2016) Renyuan Group (April 2016) NCK Cosmetics (July 2016) Sunwins International (May 2016) doTERRA China (May 2016) Infinitus China (May 2016).<\/p>\n<p style=\"text-align: justify;\">\u201cWe are confident that through a combination of the \u2018Thailand CONNECT\u2026Our Heart, Your World\u2019 campaign, as well as targeted initiatives such as the \u2018Thailand CONNECT Welcome Package 2016\u2019, the Thai business events sector will continue to grow strongly in 2016, enabling us to achieve our goal of welcoming 1,060,000 business travellers, and generating 92,000 million baht (US$ 2,583.58 million \/ RMB 16,706.01 million).for the Thai economy,\u201d Ms Parichat concluded.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/uploads\/editor_files\/20190830-62890af117.jpg\" style=\"width: 720px;\"><\/p>\n<p style=\"text-align: justify;\">Visitors to IT&amp;CM China 2016 can learn more about TCEB\u2019s special offerings at stand B8, while meeting a range of Thailand\u2019s leading business events entrepreneurs \u2013 from more than 14 hotels and venues, to destination management companies. And TCEB also organizes a sales promotion activity in China P.R.C., titled \u201cThailand MICE Roadshow in China 2016\u201d aiming to strengthen business relationships among potential partners in MICE industry between Thailand and China P.R.C. This event is scheduled to take place at Four Seasons Hotel, Shenzhen, and Grand Hyatt Hotel, Chengdu during 12 and 14 April 2016, respectively.<\/p>\n<p style=\"text-align: justify;\"># # #<\/p>\n<p style=\"text-align: justify;\"><b>About TCEB<\/b><\/p>\n<p style=\"text-align: justify;\">The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB takes the lead on behalf of the Thai government in the development and success of Thailand\u2019s MICE sector. Established in 2004, TCEB works to drive growth, elevate quality standards and inspire creativity in the industry. TCEB offers a range of advisory services and attractive support packages to contribute to the success and productivity of business events held in Thailand. This includes global outreach to build collaboration across a global network of MICE players. TCEB strives to create new business opportunities and lay the foundations for long term, sustainable industry growth.<\/p>\n<p style=\"text-align: justify;\">For more information please contact:<\/p>\n<p style=\"text-align: justify;\">Corporate Communications Division, Marketing and Corporate Image Department<\/p>\n<p style=\"text-align: justify;\">Thailand Convention &amp; Exhibition Bureau (Public Organisation)<\/p>\n<p style=\"text-align: justify;\">Ms Arisara Thanuplang Senior Manager&nbsp; &nbsp; Tel +66 2 694 6095&nbsp; &nbsp; Email: arisara_t@tceb.or.th<\/p>\n<p style=\"text-align: justify;\">Ms Kanokwan Kadeedang Manager Tel +66 2 694 6006&nbsp; &nbsp; Email: kanokwan_k@tceb.or.th<\/p>\n<p style=\"text-align: justify;\">Ms Kwanchanok Otton&nbsp; &nbsp; Executive&nbsp; &nbsp; Tel +66 2 694 6096&nbsp; &nbsp; Email: kwanchanok_o@tceb.or.th<\/p>\n<p style=\"text-align: justify;\">Ms Paniyada Mulalin&nbsp; &nbsp; Executive&nbsp; &nbsp; Tel +66 2 694 6091&nbsp; &nbsp; Email: paniyada_m@tceb.or.th<\/p>\n","protected":false},"featured_media":37810,"template":"","news-media-category":[],"years":[802],"class_list":["post-37809","newsmedia","type-newsmedia","status-publish","has-post-thumbnail","hentry","years-802"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCEB ENHANCES THAILAND\u2019S LEADERSHIP POSITION AS PREMIER MICE DESTINATION IN CHINESE MARKET - Thailand Convention &amp; 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