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Bangkok\/25 April 2016 \u2013 The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB today unveiled a Digital MICE strategy and online marketing plan highlighting the \u2018Biz Thailand\u2019 mobile application \u2013 an information gateway for MICE travellers \u2013 and the third edition of the \u2018Spice Up Your Business Agenda\u2019 campaign, targeting China and CLMV.<\/p>\n
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Mr. Nopparat Maythaveekulchai, TCEB President disclosed that, \u201cThis year TCEB continues to promote the readiness of Thailand\u2019s MICE industry through a comprehensive Digital MICE marketing strategy, utilising online channels to support the bureau\u2019s key marketing activities while aligning both traditional and digital activities in the same strategic direction, consistent with the government\u2019s Digital Economy policy \u2013 driving growth for the MICE industry, while serving as an effective economic growth driver.\u201d<\/p>\n
TCEB\u2019s four key online marketing initiatives in 2016 include the enhancement of the innovative Thai MICE website at www.businesseventsthailand.com by providing comprehensive information on MICE products and services, available in eight languages, and the \u2018Biz Thailand\u2019 mobile application to seamlessly leverage the TCEB website user experience catering to target audiences across the globe; online marketing tools and digital sales kits including a blog, digital brochure, photo and video content, as well as infographics and digital sales kits.<\/p>\n
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TCEB\u2019s online marketing promotions and PR campaigns to build awareness of Thailand’s MICE industry and reinforce the country\u2019s positive image as a premiere MICE destination, highlighting the five key MICE Cities and other high potential cities, will be implemented by integrating both traditional and digital activities, targeting international and domestic MICE travellers in parallel.<\/p>\n
For the international market, TCEB will build on the success of the Spice Up Your Business Agenda campaign in its third edition, following strong results from last year\u2019s campaign, which included more than 25,000 e-coupon downloads, and 35,000 Privilege Coupon Booklets distributed. For the domestic market, the promotion of MICE activities in local areas to help sustainably generate MICE revenue among communities \u2013 in accordance with the government\u2019s people\u2019s state policy \u2013 include the Digital MICE Award 2016, \u2018Young VDO Contest\u2019 and \u2018MICE Trip Challenge\u2019 campaigns. Lastly, the development of MICE marketing and industry knowledge hub will be achieved through the \u2018MICE Moves\u2019 digital magazine, targeting domestic MICE professionals, students, and members of the public.<\/p>\n
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Mrs. Sarita Chintakanond, Director, Information Technology Department, TCEB added that \u201cThe Biz Thailand mobile application, available in Thai and English, has been developed to provide easy access to Thai MICE industry for smartphone users, as today, users tend to connect to the internet via smartphones more than PCs or tablets. The mobile application pools together useful information on attractions, restaurants, hotels, flight details, MICE venues in Bangkok and other major cities. The location-specific feature will also help update special promotions and activities in the area in real-time, and users can easily share this information through their social networks. The Biz Thailand app is available for download now from the App Store and Google Play.\u201d<\/p>\n
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