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<\/p>\nThailand supercharges its MICE offerings through a brand new marketing campaign and the first-ever Asia collaboration.<\/p>\n
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LAS VEGAS, USA, 10 October 2017: Thailand Convention and Exhibition Bureau (TCEB) launched a new marketing campaign at IMEX America, today, that positions the country as Asia\u2019s top Bleisure destination, further strengthening the delivery of quality business venues and innovative leisure activities for US-based event organizers.<\/p>\n
The US MICE market remains a major target for TCEB\u2019s promotions as it gears up a campaign that presents a simple core message; hosting business events in Thailand can be fun.<\/p>\n
The US remains a strong market, eighth on the top-10 country list, supplying 42,681 MICE visitors in 2016. China and India topped the list. During the first three quarters of TCEB\u2019s current fiscal year (1 Oct 2016 to 30 Sep 2017) Thailand welcomed 26,735 MICE delegates from the US, predominantly for corporate meetings and conferences. This year, the country forecasts 1,109,000 international business events travellers, earning 101 billion baht (USD 2.9 billion) in revenue.<\/p>\n
Rolling out its 2018 marketing communications campaign TCEB aims to enhance Thailand\u2019s position as a destination that delivers quality business and leisure activities, capitalizing on the trend to add value to events with leisure, lifestyle, or learning experiences in the host country. <\/p>\n
Mrs. Supawan Teerarat, VICE President of Strategic and Business Development of TCEB said \u201cConcentrating on quality business and leisure activities has raised Thailand competitiveness in global rankings. It secured the 24th spot on the \u201cMost popular Convention destinations\u201d global list compiled by the International Congress and Convention Association. A recent report from the World Bank showed that Thailand is ranked 46th, worldwide, for the \u201cEase of Doing Business.\u201d In the leisure travel arena, Phuket Island ranked among TripAdvisor\u2019s 25 \u201cTop-Rated Places to Visit\u201d worldwide.\u201d<\/p>\n
Through the recent marketing communication campaign, \u201cTHAILAND CONNECT Your Vibrant Journey to Business Success\u201d, TCEB has been introducing key fundamental pillars of MICE industry which include a diversity of destination, business opportunities, and people of Thailand. These strengths are well positioning Thailand as a leading destination for Bleisure activities in the region.<\/p>\n
Moving to the next level of success, the concept of TCEB\u2019s 2018 marketing campaign is strengthened and developed to be in line with Thailand 4.0 policy. Under the title \u201cTHAILAND CONNECT Your Vibrant Journey to Business Success, decoded with chapters of possibilities\u201d, the three pillars of the country\u2019s MICE industry remain the key focus.<\/p>\n
Strengthening into \u201cFascinating Destination \u2013 Business Empowerment \u2013 Professional Passion\u201d, TCEB will continue to promote theses brand pillars via the vigorous promotional activities throughout next year.”<\/p>\n
But it also highlights impressive expansion that is improving accessibility to both major and secondary destinations that have MICE facilities.<\/p>\n
Major development projects are underway including international airport capacity expansion at Bangkok\u2019s two international gateway airports (BKK and DMK), a substantial upgrade of U-Tapao International Airport located near the resort city of Pattaya. Additional terminals have opened at Phuket Island\u2019s international airport.<\/p>\n
High-speed rail projects linking the Thai capital with secondary cities, the expansion of cruise ports and terminals, as well as improved airline access, top the development agenda. They will significantly improve access to leisure activities, across the country that can be included in MICE event programs.<\/p>\n
New Chapter of Collaboration Between the four Asian bureaus<\/p>\n
This year\u2019s IMEX America is also the launch pad for a new joint collaboration by four of Asia\u2019s leading MICE destinations.<\/p>\n
\u201cThis is a first for the region as the MICE bureaus of Malaysia, Seoul, Singapore and Thailand unite in this collaborative effort to inspire the US MICE market,\u201d said Supawan.<\/p>\n
\u201cClients will glean a better understanding of Asian destinations to stimulate interest in organizing corporate meeting, incentive travel and association events in Asia\u201d. Described as a game changer, the collaboration involves TCEB, MyCEB, SECB and Seoul Tourism Organization, joining hands for the first time ever to showcase connectivity between Asian destinations and offering options to combine destinations for incentive travel or to link destinations with post event tours.<\/p>\n
\u201cIt will deepen awareness and catalyze interest in Asian destinations. Apart from highlighting our connections, another key takeaway is the readiness of key Asian CVBs to partner with US clients, to navigate and anchor events in Asia.<\/p>\n
\u201cWe see opportunities for more Asian destinations to come on board, to curate better offerings for key target audiences and encourage clients to position events in an Asian circuit.\u201d The Asian CVB night at IMEX America, \u201cAn Evening with Asian Destinations,\u201d presents this new chapter of collaboration between the four Asian bureaus.\u201d said Supawan.<\/p>\n
International events head for Thailand:<\/p>\n
The marketing campaign aims to raise the industry\u2019s profile draw more international events and increase visits. TCEB expects that by the end of the year 2018, there will be 1,192,000 international MICE visitors, generating 112 billion baht (USD 3.2 billion) of revenue to the country. International events which will be held in Thailand in the coming years include<\/p>\n
2018 MDRT Experience and Global Conference, 1 to 8 February, 2018;<\/p>\n
Bangkok Entertainment Fest, March to June, 2018;<\/p>\n
Sport Accord Convention 2018, 15 to 20 April 2018;<\/p>\n
ASEAN Sustainable Energy Week 2018, 6 to 9 June 2018;<\/p>\n
ProPak Asia 2018, 13 to 16 June, 2018;<\/p>\n
The 31st Congress of Asia-Pacific Association of Cataract & Refractive Surgeons (APACRS 2018), <\/p>\n
19 to 21 July, 2018; Beyond Beauty ASEAN Bangkok 2018 20 to 22 September;<\/p>\n
Metalex 2018, 21 to 24 November, 2018<\/p>\n
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