{"id":36848,"date":"2021-09-29T00:00:00","date_gmt":"2021-09-28T17:00:00","guid":{"rendered":"https:\/\/dev.businesseventsthailand.com\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/"},"modified":"2021-09-29T00:00:00","modified_gmt":"2021-09-28T17:00:00","slug":"tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities","status":"publish","type":"newsmedia","link":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/","title":{"rendered":"TCEB UNVEILS 10 MICE ROUTES TO ENRICH EXPERIENCES IN ALL 10 MICE CITIES"},"content":{"rendered":"

22 September 2021, Bangkok: TCEB announced the contest results of \u201810 Creative MICE Routes in 10 MICE Cities\u2019. The routes are aimed to stimulate MICE market with offering of distinctive natural setting, way of life and culture, which will become post-COVID major selling point of each MICE City.<\/b><\/span><\/p>\n

\"editor<\/div>\n
<\/div>\n
\n
            Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB<\/b>, stated that the \u2018Thai MICE Connect – 10 Creative Routing Contest\u2019 is one of the bureau\u2019s strategic directions in enhancing the potential and readiness of each MICE City once the COVID-19 measures are lifted. Along with the routes, TCEB has impressive package for MICE travellers in order to help promote the economy and culture of the communities in each city.<\/span><\/div>\n

<\/span><\/div>\n
            \u201cOur consistent promotion of domestic MICE has made us realise that MICE organisers continue to look for more new products and attractions based on such criteria as convenient accessibility, possibility of carrying out the activities, contributing to income generation to the communities and manageability. They all have become TCEB\u2019s guidelines in developing MICE routes of each MICE city.\u201d<\/span><\/div>\n

<\/span><\/div>\n
            \u2018Thai MICE Connect – 10 Creative Routing Contest\u2019 attracted immense interest with the entry of a total of 95 routes in 10 MICE Cities – Bangkok, Pattaya, Chiang Mai, Phitsanulok, Khon Kaen, Udon Thani, Nakhon Ratchasima, Surat Thani, Phuket and Songkhla. Only 20 routes were selected during the initial screening before the judges made the final 10 winners, each representing each of the 10 MICE Cities as follows;<\/span><\/div>\n<\/div>\n
<\/div>\n
\n
            <\/div>\n
\"editor
<\/span><\/div>\n

<\/span><\/div>\n
\n
            Bangkok<\/b> – \u201cExplore green route.  Visit Bang Nam Peung community\u201d \u2013 biking in a natural setting on the suburb of Bangkok and experience local way of life<\/span><\/div>\n
            Pattaya<\/b> – \u201cIncentive for All @Pattaya\u201d \u2013 visit and view coral reef of Samae San island, release juvenile fish into the sea to conserve marine life and enjoy activities amidst coconut plantation of Takian Tia Community <\/span><\/div>\n
            Chiang Mai <\/b>– \u201cChiang Mai MICE City offering diverse Lanna culture and CSR activities for strong bonding\u201d \u2013 join Bodhi tree sustaining ritual, engage in CSR activities in Chiang Dao, visit the first factory of the Royal project and experience ethnic cultures  <\/span><\/div>\n
            Phitsanulok<\/b> – \u201cA second tier city that is second to none\u201d \u2013 enjoy natural setting and cultural activities, try Mud Yom fabric production and cruise along Nan River <\/span><\/div>\n
            Khon Kaen<\/b> – \u201cThe route to handicraft city and the world of Mudmee silk\u201d – silk production tour in Phon District and Chonnabot Distroct, try mulberry farming and tie-dye activity<\/span><\/div>\n
            Udon Thani <\/b>– \u201cAmaze zing zab muan sook x2 \u2013 visit two cities of Udon Thani and  Nongkhai\u201d, – visit Thai-Chinese Cultural Center, explore ancient Khmer civilization, tour 600-rai herbal centre, join a cooking class and tree ordination ritual  <\/span><\/div>\n
            Nakhon Ratchasima <\/b>– \u201cHuman with nature, free from pollution, return lives to Khaoyai forest\u201d \u2013 tour Khaoyai National Park, join producing seedlings for reforestation, make mushroom cubes for schools, visit a floral park and Chokchai Diary Farm <\/span><\/div>\n
            Surat Thani <\/b>– \u201cCreative MICE, Enjoy Phangan Style, Experience Moon Power\u201d \u2013 soak up the nature, experience wellness, join an art class, learn traditional culinary and visit the crab bank<\/span><\/div>\n
            Phuket <\/b>– \u201cLocal Experience @Phuket Old Town\u201d – explore Phuket\u2019s historic quarter and fishing community, try Phuket pineapple, enjoy boat trip and visit the crab bank <\/span><\/div>\n
            Songkhla<\/b> – \u201cSouthtural MICE in Songkhla\u201d \u2013 visit museums, tour Koh Yo, enjoy cruising and view the making of traditional Juan Tani textiles<\/span><\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
\"editor<\/div>\n
<\/div>\n
\n
Each of the 10 winners of \u2018Thai MICE Connect – 10 Creative Routing Contest\u2019 received \u201cOutstanding Creative\u2019 trophy and online marketing packages via Thai MICE Connect platform of TCEB, which is worth over 2 million baht in value. In addition, the \u201cChiang Mai MICE City offering diverse Lanna culture and CSR activities for strong bonding\u201d won the \u2018Best of the Best\u2019 prize and received the Crystal Honour Award Trophy and a cash award worth 20,000 baht. <\/span><\/div>\n

<\/span><\/div>\n
\n
            The winner of \u2018Best of the Best\u2019 prize, Mr. Chutidech Promkaewngarm, Deputy General Manager, Standard Tour Co., Ltd.,<\/b> said that the distinction of \u2018Chiang Mai MICE City\u2019 lies in its diverse Lanna culture. Having stemmed from TCEB\u2019s Thailand 7 MICE Magnificent Themes\u2019, the idea for the route was expanded by synchronizing it with history and culture. The itinerary features the experience with Bodhi tree sustaining ritual, a traditional belief at Chang Kham Temple; join CSR activity at Doi Luang Chiangdao, which is the world\u2019s newest biosphere reserve declared by UNESCO; visit the Royal Factory 1, which is the first factory of the Royal Project founded by late King Rama IX.  <\/span><\/div>\n

<\/span><\/div>\n
            Mr. Kittiphong Yawut, the village head of Ban Yang, one of the communities featured in the Best of the Best winning route<\/b>, stated that \u201cBan Yang Community is ready to welcome educational tour groups of 15-100 persons each. Previously, we had catered visiting groups from both public and private sectors. These visitors joined a cooking class to learn how to make local dishes and dessert. They also took part in environmental activities, including weir building and visited the Royal Factory 1 at Fang, which is the learning site of the late King Rama IX\u2019s philosophy. Definitely, selecting Ban Yang Community for the itinerary designed for MICE travellers will ensure productive impacts on the community as villagers can make a living, thus, boosting the local economy. Young people will have jobs in their hometown and be able to serve MICE activities.  <\/span><\/div>\n
<\/div>\n
            Mr. Chiruit <\/b>concluded that, the 10 MICE Routes project will be helpful for MICE entrepreneurs and communities facing COVID-19 impacts in each city. TCEB will help market the route to boost sale and purchase of these products via both offline and online channels, including Thai MICE Connect platform. In this respect, the bureau will organise business matching activities for those looking for routes that will make their creative meetings. Moreover, the winning routes will be combined into TCEB\u2019s domestic market boosting project \u201cThailand: A Safer Place for Meetings\u201d which will make the 10 routes become eligible for budget support if organisers choose them in organising MICE activities.  <\/span><\/div>\n

<\/span><\/div>\n
####<\/span><\/div>\n

<\/span><\/div>\n
For further information, please contact: Corporate Image and Communication Department <\/b><\/span><\/div>\n
Thailand Convention and Exhibition Bureau (Public Organization)<\/b>   <\/span><\/div>\n
Ms. Parichat Svetasreni  Tel: +66 2 694 6000  Email: parichat_s@tceb.or.th<\/a><\/span><\/div>\n
Ms. Ananta Leekasem  Tel: +66 2 694 6000  Email: ananta_l@tceb.or.th<\/a><\/span><\/div>\n
Ms. Kwanchanok Otton  Tel: + 662 694 6000  Email: kwanchanok_o@tceb.or.th<\/a><\/span><\/div>\n
Visage Company<\/b><\/span><\/div>\n
Ms. Yuphaporn Lertsattakit    Tel: + 662 616 6749- 50<\/span><\/div>\n
<\/div>\n

<\/div>\n

          <\/div>\n<\/div>\n","protected":false},"featured_media":36849,"template":"","news-media-category":[],"years":[793],"class_list":["post-36848","newsmedia","type-newsmedia","status-publish","has-post-thumbnail","hentry","years-793"],"acf":[],"yoast_head":"\nTCEB UNVEILS 10 MICE ROUTES TO ENRICH EXPERIENCES IN ALL 10 MICE CITIES - Thailand Convention & Exhibition Bureau (TCEB)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCEB UNVEILS 10 MICE ROUTES TO ENRICH EXPERIENCES IN ALL 10 MICE CITIES - Thailand Convention & Exhibition Bureau (TCEB)\" \/>\n<meta property=\"og:description\" content=\"22 September 2021, Bangkok: TCEB announce...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/\" \/>\n<meta property=\"og:site_name\" content=\"Thailand Convention & Exhibition Bureau (TCEB)\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uattceb.reveri.app\/wp-content\/uploads\/2025\/12\/210929-header-SEsLlAjO2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"503\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 \u0e19\u0e32\u0e17\u0e35\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/\",\"url\":\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/\",\"name\":\"TCEB UNVEILS 10 MICE ROUTES TO ENRICH EXPERIENCES IN ALL 10 MICE CITIES - Thailand Convention & Exhibition Bureau (TCEB)\",\"isPartOf\":{\"@id\":\"https:\/\/uattceb.reveri.app\/th\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uattceb.reveri.app\/wp-content\/uploads\/2025\/12\/210929-header-SEsLlAjO2.jpg\",\"datePublished\":\"2021-09-28T17:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#breadcrumb\"},\"inLanguage\":\"th\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"th\",\"@id\":\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#primaryimage\",\"url\":\"https:\/\/uattceb.reveri.app\/wp-content\/uploads\/2025\/12\/210929-header-SEsLlAjO2.jpg\",\"contentUrl\":\"https:\/\/uattceb.reveri.app\/wp-content\/uploads\/2025\/12\/210929-header-SEsLlAjO2.jpg\",\"width\":900,\"height\":503},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/uattceb.reveri.app\/th\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TCEB UNVEILS 10 MICE ROUTES TO ENRICH EXPERIENCES IN ALL 10 MICE CITIES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/uattceb.reveri.app\/th\/#website\",\"url\":\"https:\/\/uattceb.reveri.app\/th\/\",\"name\":\"Thailand Convention & Exhibition Bureau (TCEB)\",\"description\":\"Thailand Convention & Exhibition Bureau (TCEB)\",\"publisher\":{\"@id\":\"https:\/\/uattceb.reveri.app\/th\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/uattceb.reveri.app\/th\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"th\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/uattceb.reveri.app\/th\/#organization\",\"name\":\"Thailand Convention & Exhibition Bureau (TCEB)\",\"url\":\"https:\/\/uattceb.reveri.app\/th\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"th\",\"@id\":\"https:\/\/uattceb.reveri.app\/th\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.businesseventsthailand.com\/wp-content\/uploads\/2025\/11\/logo-04.png\",\"contentUrl\":\"https:\/\/www.businesseventsthailand.com\/wp-content\/uploads\/2025\/11\/logo-04.png\",\"width\":400,\"height\":400,\"caption\":\"Thailand Convention & Exhibition Bureau (TCEB)\"},\"image\":{\"@id\":\"https:\/\/uattceb.reveri.app\/th\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TCEB UNVEILS 10 MICE ROUTES TO ENRICH EXPERIENCES IN ALL 10 MICE CITIES - Thailand Convention & Exhibition Bureau (TCEB)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/","og_locale":"th_TH","og_type":"article","og_title":"TCEB UNVEILS 10 MICE ROUTES TO ENRICH EXPERIENCES IN ALL 10 MICE CITIES - Thailand Convention & Exhibition Bureau (TCEB)","og_description":"22 September 2021, Bangkok: TCEB announce...","og_url":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/","og_site_name":"Thailand Convention & Exhibition Bureau (TCEB)","og_image":[{"width":900,"height":503,"url":"https:\/\/uattceb.reveri.app\/wp-content\/uploads\/2025\/12\/210929-header-SEsLlAjO2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 \u0e19\u0e32\u0e17\u0e35"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/","url":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/","name":"TCEB UNVEILS 10 MICE ROUTES TO ENRICH EXPERIENCES IN ALL 10 MICE CITIES - Thailand Convention & Exhibition Bureau (TCEB)","isPartOf":{"@id":"https:\/\/uattceb.reveri.app\/th\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#primaryimage"},"image":{"@id":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#primaryimage"},"thumbnailUrl":"https:\/\/uattceb.reveri.app\/wp-content\/uploads\/2025\/12\/210929-header-SEsLlAjO2.jpg","datePublished":"2021-09-28T17:00:00+00:00","breadcrumb":{"@id":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#breadcrumb"},"inLanguage":"th","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/"]}]},{"@type":"ImageObject","inLanguage":"th","@id":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#primaryimage","url":"https:\/\/uattceb.reveri.app\/wp-content\/uploads\/2025\/12\/210929-header-SEsLlAjO2.jpg","contentUrl":"https:\/\/uattceb.reveri.app\/wp-content\/uploads\/2025\/12\/210929-header-SEsLlAjO2.jpg","width":900,"height":503},{"@type":"BreadcrumbList","@id":"https:\/\/uattceb.reveri.app\/th\/newsmedia\/tceb-unveils-10-mice-routes-to-enrich-experiences-in-all-10-mice-cities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/uattceb.reveri.app\/th\/"},{"@type":"ListItem","position":2,"name":"TCEB UNVEILS 10 MICE ROUTES TO ENRICH EXPERIENCES IN ALL 10 MICE CITIES"}]},{"@type":"WebSite","@id":"https:\/\/uattceb.reveri.app\/th\/#website","url":"https:\/\/uattceb.reveri.app\/th\/","name":"Thailand Convention & Exhibition Bureau (TCEB)","description":"Thailand Convention & Exhibition Bureau (TCEB)","publisher":{"@id":"https:\/\/uattceb.reveri.app\/th\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uattceb.reveri.app\/th\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"th"},{"@type":"Organization","@id":"https:\/\/uattceb.reveri.app\/th\/#organization","name":"Thailand Convention & Exhibition Bureau (TCEB)","url":"https:\/\/uattceb.reveri.app\/th\/","logo":{"@type":"ImageObject","inLanguage":"th","@id":"https:\/\/uattceb.reveri.app\/th\/#\/schema\/logo\/image\/","url":"https:\/\/www.businesseventsthailand.com\/wp-content\/uploads\/2025\/11\/logo-04.png","contentUrl":"https:\/\/www.businesseventsthailand.com\/wp-content\/uploads\/2025\/11\/logo-04.png","width":400,"height":400,"caption":"Thailand Convention & Exhibition Bureau (TCEB)"},"image":{"@id":"https:\/\/uattceb.reveri.app\/th\/#\/schema\/logo\/image\/"}}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/uattceb.reveri.app\/th\/wp-json\/wp\/v2\/newsmedia\/36848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uattceb.reveri.app\/th\/wp-json\/wp\/v2\/newsmedia"}],"about":[{"href":"https:\/\/uattceb.reveri.app\/th\/wp-json\/wp\/v2\/types\/newsmedia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uattceb.reveri.app\/th\/wp-json\/wp\/v2\/media\/36849"}],"wp:attachment":[{"href":"https:\/\/uattceb.reveri.app\/th\/wp-json\/wp\/v2\/media?parent=36848"}],"wp:term":[{"taxonomy":"news-media-category","embeddable":true,"href":"https:\/\/uattceb.reveri.app\/th\/wp-json\/wp\/v2\/news-media-category?post=36848"},{"taxonomy":"years","embeddable":true,"href":"https:\/\/uattceb.reveri.app\/th\/wp-json\/wp\/v2\/years?post=36848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}